Successful clothing startups
Verily magazine founder Kara Eschbach
Kara Eschbach
Founder, Verily magazine
The glossy pages of fashion magazines offer visual escape filled with exotic destinations and fabulous clothes, yet the ugly truth is that these magazines are often criticized for contributing to young women's low self-esteem and eating disorders. Verily magazine is trying to change that with their no Photoshop policy and opting for lifestyle and full-figure catwalkers to show fashion.
Q: What drew you to this industry?
A: After doing banking with Credit Suisse I realized I wanted to do something I personally was invested in. I've been a bit of a women's magazine junkie growing up and throughout college. I've always had magazines like Domino sitting around, and I picked up advice from them. I made the jump to fashion because it was a great opportunity to learn about making a business.
Q: What has been your biggest startup challenge?
A: We started from ground zero. None of had some big blog or a strong social media following, and we didn't necessarily have a ton connections in the industry. We did a lot of knocking on doors, asking for advice, and trying to figure out what the next move is.
Q: Best advice for fellow entrepreneurs looking to get started in this industry?
A: I find attending smaller, more intimate events where you're having a real conversation with someone is better than going through a large network. Personal introductions are always best, so you should try to figure out how you have a connection with someone. I've also found some unexpected mentors come from people thinking I wanted to hire them for something and they've said, "I'm not really right for you, but I'd be happy to give you advice."
You might also like
Nortech Systems' (NSYS) CEO Rich Wasielewski on Q2 2014 Results - Earnings .. — Seeking Alpha
This expertise is especially valuable for development stage and start-up medical device companies. These companies are looking to us as manufacturing partners, so they can better focus on research and development and marketing of their products.
|
The SBA Loan Easy-Step 123 Kit Software Full Premium Gold Program By SBAEasy Software (Business Development Specialists Group (BDSG))
|
Q&A
What is most successful Canadian startup ever?
What about Constellation Software, home-grown by Mark Leonard in downtown Toronto, and now trading for $2.0Bon the TSX, or Cognos, out of Ottawa which operated successfully for about 20 years before being acquired for ~$5B by IBM, or Crystal Decisions which became
Who are the most successful Canadian actors?
Some of the most succesful Canadian actors include Jim Clary, John Candy, Phil Hartman, Michael J. Fox, and Dan Aykroyd.
