Fashion startups Silicon Valley
Despite their status as the new white collar villains of our day (or probably, because of it), startup founders have one more victory to tout: fashion icons. At least according to Banana Republic, which is now using a very warped notion of Silicon Valley chic to sell beige fabric.
It's a given that most of the adult male human population doesn't know how to dress; it's why Banana Republic exists. But in Silicon Valley, where rules are anathema, there's only one fashion mandate: dress every day like it's the first day of 9th grade. Unlike their Wall Street counterparts, who at least have the decency to walk into a Brooks Brothers and say Make me look expensive, Californian software engineers still conflate Steve "Jobsian minimalism" with "looking like garbage." The conversion of Mark Zuckerberg from slob to celebrity has not helped.
Nor will this Banana Republic email promo help, rebranding the "Upper Middle Class Guy" look the "Startup Guy." If only it were true! We'd take milquetoast khakis, rolled up to avoid the swelling of the Pacific Ocean, over the truth:
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Q&A
Are there any successful fashion startups in Silicon Valley?
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