News About startups

Welcome to The Mill, our weekly roundup of the hottest startup stories and resources to hit the web. Curated by the PAYMILL team, here’s what grabbed our attention this week.

This week in startups

: Content marketing can go a long way to increasing awareness for your business. Sadly it’s not as easy as setting up a blog and publishing one post a week. Joe Pulizzi from Content Marketing Institute presents the main reasons why folks are struggling to gain traction from their content marketing efforts.

: Versatility has always been Twitter’s strength. It not only delivers news in real-time, but is also used as a customer support tool. However the social networks real-time element, also means you cannot take your time in responding to complaints and questions about your product. A survey compiled by social software provider Lithium highlights some interesting data on the importance of using Twitter to keep your users happy.

: Jack Altman from Hydrazine Capital discusses the downside of Twitter’s IPO. While it’s been considered a success for the micro-blogging social network, Altman’s analysis makes for some interesting reading – and also questions the current valuation being thrown around.

: Yes, there’s a reason for those profile pictures next to Google search results. And its’s the search engine’s answer to delivering better search results by adding a social element to it. Check out all the details over at Buffer by following the link above.

: We’re always big fans of ways you can increase conversions, which is why we think this startup is worth checking out. Granify analyses data to identify points where customers are most to likely to abandon your shopping cart.

: Who doesn’t love infographics? We found this one the past week highlighting some pretty cool startups. Check it out below, and let us know which one is your favourite!

What grabbed your attention this week? Please share your thoughts in the comments section below.

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